Amplify: Social Media & PR for Business

The Hollywood Chamber of Commerce presents Amplify: Social Media & PR for Business, a dynamic, hands-on workshop designed to help business owners and professionals elevate their digital presence and tell their story with impact. In today’s fast-moving media landscape, having a strong, authentic voice is essential. Amplify equips attendees with the tools and strategies to expand their reach, define and refine their brand voice, and effectively leverage both social media and public relations to drive visibility and growth. The session will also explore how to harness emerging AI tools to streamline content creation, enhance engagement, and stay ahead of the curve.

Leading the conversation are industry experts Founder of SOMM Creative and Social Media Director for the Hollywood Chamber, Sydney Pelzer and Founder & CEO of AJC PR, Abegail Cal. Together, they bring a powerful blend of creative strategy and PR expertise, offering real-world insights, actionable tips, and proven techniques that attendees can immediately apply to their businesses. Whether you're looking to grow your audience, sharpen your messaging, or better understand how social media and PR work together, Amplify provides the knowledge and inspiration to take your brand to the next level.