LA Optimized Accelerator Academy: Selling Directly to Consumers

The office of Mayor Garcetti created LA Optimized on January 2021 to help small businesses adapt and compete in the digital marketplace. In addition to launching the program, we partnered with the University of Southern California (USC) Sol Price School of Public Policy Center for Economic Development to stand up the L.A. Optimized Accelerator Academy, a no cost service that provides businesses e-commerce growth and marketing support. The Academy holds monthly educational webinars the first Tuesday of the month. The September 7, 2021 event will focus on Selling Directly to Consumers. Speakers include Facebook, Shopify, and Google.